The Basics of Google Analytics for Beginners
If you're a business owner or a member of a marketing team, you probably know that businesses depend upon data. Tracking trends and patterns is what allows you to get ahead of the dips in the market, and make informed decisions on the direction of your company.
Those same rules that apply to business apply to owning a website. In order to deliver the best possible experience and ensure that customers from around the world are able to access your site, you need to understand from where traffic is coming from and how to leverage that information to your benefit. Setting Your Site Up With A Tracking ID
Google Analytics won't start collecting data from your website until you've implemented a tracking code into your website's files. The tracking code is basically a block of JavaScript code that will collect data about the html that visitor used to get to your site, any cookies that the visitors has collected during their browsing history, and information about what type of b…
