The difference between white hat SEO and black hat SEO

The difference between white hat SEO and black hat SEO

The search engine optimization (SEO) is a good way to promote your blog on Google search results and other search engines. For those who don't understand how SEO works, here you can find several SEO articles that might help you, but we need to be also aware of the good and bad SEO techniques that could have a direct impact on our ranking. This article will shed some light on the terms known as black hat and white hat SEO and we will get to know what's good and what is not when we optimize our website and its content. What is Black Hat SEO? From the 'SEO dictionary', the term black hat SEO has to do with the abusive techniques that will force the search engines to look at a specific site and rank it. This might work at first, but the algorithms can already see some of these techniques that have become common for a fast result. Such practices to trick the search engines are, for example, the excessive use of keywords, especially in headings and subheadings; transparent ke…